The very first step is to choose a design template - it’s an initial set of settings (background color, header and footer content, palette, navigation menu) which you can use as a basis for your own design.
If you chose the Website Builder under the Start plan, you will have 20 templates available; 60 under the Personal plan, and more than 200 templates under the Business plan.
Once you chose a template, you will get access to all other options and tools of the Website Builder. By changing the selected template’s theme image, main background color, and the color scheme and breaking down the website pages into rows and columns, you can create an original design for your website, quick and easy.